HUMAN—CENTERED
PURPOSE—DRIVEN
FORWARD—THINKING
PURPOSE—DRIVEN
FORWARD—THINKING
I'm a strategically creative mind currently helping companies leverage the potential of technology to create unique value for people.
Over the past years I have specialized in bringing companies to where the users are: conversational channels — mainly focusing on WhatsApp, Alexa and Google Assistant.
I have experience in the end-to-end process of a conversational experience:
→ New business
→ Strategy
→ Design
→ Implementation
→ Product performance and metrics review
→ Product optimization
→ New business
→ Strategy
→ Design
→ Implementation
→ Product performance and metrics review
→ Product optimization
Some of the roles I've had to play daily range from pre-sales to business analyst to project manager.
Moreover, during my role as Innovation Creative Director I explored in-app voice commands, customized voice assistants and emerging technologies such as AR, VR, sonic branding and CGI influencers.
I consider myself as a life-long learner driven by curiosity and humbleness. My purpose is to build a more human world through an imaginative merger of culture, technology and design.
Experience
MULTIPLICA GLOBAL —— Conversational AI Consultant, Automation Technologies —— 2022-Present
SATISFI LABS —— Senior Conversational AI Designer —— 2022-2023 [Contract]
YALO —— Senior Conversational UX Designer —— 2021-2022
NATIVO —— Innovation Creative Director —— 2019-2021
TERAN TBWA —— Associate Creative Director —— 2012-2018
BRANDS & PEOPLE —— Senior Copywriter —— 2009-2011
R TREVIÑO & ASOC. —— Copywriter —— 2005-2008
Speaking
ALEXA AGENCY DAY MEXICO 2020 —— "10 things we learned from creating voice-first content"
Continuing Education
AI TRAINER CERTIFICATE by Conversation Design Institute
CONVERSATIONAL ENGINEER COURSE by Conversation Design Institute
Brands I've created value for:
Make a collab? Grab a coffee? Feel free to reach out